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Pengaruh brand predictability, brand liking, brand competence, brand reputation, dan trust in company terhadap kepercayaan merek (trust in brand) pada konsumen Indomie di Surabaya

Tujuan penelitian ini adalah untuk menganalisis pengaruh brand predictability, brand liking, brand competence, brand reputation dan trust in company terhadap kepercayaan merek (trust in brand) pada konsumen Indomie di Surabaya. Hasil penelitian menunjukkan bahwa variabel brand predictability (X1), brand liking (X2), brand competence (X3), brand reputation (X4) dan trust in company (X5) berpengaruh signifikan terhadap trust in brand (Y) karena memiliki nilai Fhitung = 110,069 > Ftabel = 2,26.

Creator(s)
  • (36403082) THOMAS ANDRIANTO
  • (36404172) ERICK KURNIAWAN
Contributor(s)
  • Hartono Subagio → Advisor and Examination Committee
  • Michael Adiwijaya → Advisor 2
Publisher
Universitas Kristen Petra; 2009
Language
Indonesian
Category
s1 – Undergraduate Thesis
Sub Category
Skripsi/Undergraduate Thesis
Source
Skirpsi No.36020039/MAN/2009;Thomas Andrianto (36403082), Erick Kurniawan (36404172)
Subject(s)
  • TRADEMARKS
  • BRAND LOYALTY
  • BRAND CHOICE
  • BRAND NAME PRODUCTS
File(s)

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