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Pengaruh brand predictability, brand liking, brand competence, brand reputation, dan trust in company terhadap kepercayaan merek (trust in brand) pada konsumen Indomie di Surabaya

Tujuan penelitian ini adalah untuk menganalisis pengaruh brand predictability, brand liking, brand competence, brand reputation dan trust in company terhadap kepercayaan merek (trust in brand) pada konsumen Indomie di Surabaya. Hasil penelitian menunjukkan bahwa variabel brand predictability (X1), brand liking (X2), brand competence (X3), brand reputation (X4) dan trust in company (X5) berpengaruh signifikan terhadap trust in brand (Y) karena memiliki nilai Fhitung = 110,069 > Ftabel = 2,26.

Creator(s)

(36403082) THOMAS ANDRIANTO
(36404172) ERICK KURNIAWAN

Contributor(s)

Hartono Subagio → Advisor and Examination Committee
Michael Adiwijaya → Advisor 2

Publisher: Universitas Kristen Petra; 2009

Language: Indonesian

Category: s1 – Undergraduate Thesis

Sub Category: Skripsi/Undergraduate Thesis

Source: Skirpsi No.36020039/MAN/2009;Thomas Andrianto (36403082), Erick Kurniawan (36404172)

Subject(s)

TRADEMARKS
BRAND LOYALTY
BRAND CHOICE
BRAND NAME PRODUCTS

Pengaruh brand predictability, brand liking, brand competence, brand reputation, dan trust in company terhadap kepercayaan merek (trust in brand) pada konsumen Indomie di Surabaya

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