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Library's collection Library's IT development CancelThis thesis aim is to communicate to the reader how bicycles can serve a
purpose as an economically, environmentally, and socially viable solution for
transportation system in the Netherlands. To narrow it further, this research will
focus on consumer behavior when they use bicycle in relating on the influencing
factors mentioned above. While economical benefit is common motivation for
people to cycle and social benefit is best observed within the Dutch society, the
research will focus on the growing importance of environmental benefit offered
by bicycle. To what extent the bicycle is able to attract people with the
environmental benefit offered?
Therefore the research under the scope of consumer behavior and decision
making process will be expected as the way to understand the decision making
process of people when they use bicycle. The writer will analyze how
environmental stimulus will be able to attract bicycle use. The result of this
research will be able to provide insight toward the bicycle sellers that wants to
participate in the Dutch bicycle market by knowing appropriate marketing
strategy that is accurate to address these environmental issues to increase the
potential for the future sales.
This thesis will be constructed into five chapters. The first chapter is an
introduction. The second chapter will cover the theories being used. Chapter
number three will convey how the research was carried out under the research
methodology. Chapter four sum up the result of the research in chapter four and
the last chapter. And chapter five will cover the conclusion and the
recommendation for bicycle sellers in the Netherlands.