Customers? preferences play an important role in determining a menu. A menu will not be a good
means to increase the profitability if the foods in it do not reflect the customers? wants and needs. River Side
Oriental Cuisine restaurant in Laren, the Netherlands is a new restaurant that will be combining Thai,
Malaysian Chinese, and Japanese cuisine. By distributing questionnaires and doing an observation, the
customers? preferences analyzed to determine a suitable menu, considering the factors, i.e. food habits and
preferences, nutritional requirements, and food characteristics.

Creator(s)

• GITA ROSALIN
• TJIA IVONE SOETANTO

Contributor(s)

-

Publisher

Universitas Kristen Petra; 2006

Language

English

Category

jou – Journal

Sub Category

-

Source

Jurnal Manajemen Perhotelan, Vol. 2, No. 2, September 2006: 57-67; Gita Rosalin (NA00000717), Tjia Ivone Soetanto (NA00000718)

Subject(s)

• CONSUMER RESEARCH
• CONSUMER BEHAVIOR

File(s)

• jiunkpe-ns-jou-2006-na00000717-14160-cuisine-resource1.pdf