Please take a moment to complete this survey below
Library's collection Library's IT development CancelThis study is done in order to find out the syntactsc structures m the
advertisements with pictures in The Jakarta Post. Such aim is broken into two
main problems of the study: (1) What syntactic structure and their component
used in the advertisements with pictures in Jakarta Post? (2) What is the
predominant syntactic structure in each part of advertisement? The Syntax
theories used in solving these problems are Nelson's tour syntactic structures
and the theory of part of speech. Twenty advertisements with pictures from
Jakarta Post, which consist of 53 cooy-writing: 20 headlines, 43 sub-headlines,
20 details, and 10 slogans, are collected as the data and analyzed usino. the two
thcorses above From the interpretation and conclusion of the anslysis it can
be seen that all four kinds of syntactic structures used in the advertisements
but each has different degree of using, Headline of the advertisements tends to
use Structure of Modification and the sub-headline does too. Details part in the
advertisement tends to used Structure of Predication while the slooa?; does not
have any predominant structure that construct its copy-writing. Those
structures are constnicted by many kind components of structures and pasts of
speech. This fact is helped by the existence of the theory of parts of speech
that can really support in understanding and showing the components that
construct the syntactic pattern used in the advertisements with pictures in the
Jakarta Post, the Indonesian newspaper which uses English as the language
Thus, by working on those two theories, the feature of the advertisements with
pictures in The Jakarta Post can be described,