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The Role of distribution channel to reach selling target: an observation at PT Ubin Utama in Mojokerto

In this paper, the writers talk about the role of distribution channels to reach the selling target of PT. Ubin Utama at Mojokerto. The writers choose this topic because the writers find out that PT. Ubin Utama reaches its selling target with the right distribution channel. In this paper. The owner decided on two types of distribution channels used for his company in 1995 - 1997. This strategy is beneficial because the company reaches the selling target and could profit in 1995 - 1997. The writers interview the owner for collecting data to be analyzed based on some theory to obtain information.

Creator(s)
  • (92296002) LAURENTIUS BENYAMIN HIDAYAT
  • (92296061) ANGELICA MIA KANDOU
Contributor(s)
  • SETYAWATI → Advisor 1
  • MICHAEL SULIYANTO → Examination Committee 1
Publisher
Universitas Kristen Petra; 1998
Language
English
Category
d2 – Diploma 2
Sub Category
Final Project
Source
Final Project No. 037/PBE/1998; Laurentius Benyamin Hidayat (92296002), Angelica Mia Kandou (92296061)
Subject(s)
  • MARKETING CHANNELS
File(s)

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