Online shopping is the growing trend in recent and future business and
clothing is known as most prospective industry in online shopping environment.
By looking at this prospective online business, authors realized the importance to
explore the determinants of online purchase intention of clothing industry.
Several factors are found to influence online purchase intention, namely
online trust, prior online purchase experience, impulse purchase, brand
orientation, and quality orientation. This research seeks to find the impact of those
factors towards online purchase intention for clothing.
Authors have obtained data from 165 respondents in Surabaya using
simple random sampling method. Multiple linear regression is used to analyze
online trust, prior online purchase, impulse purchase, quality orientation, and
brand orientation. Result shows that only brand orientation is not significant while
the arc to have positive influence towards online purchase intention
for clothes in Surabaya.

Creator(s)

• (34412012) CELINE LINDAR GO
• (34412033) KARINA APRILIA TANTRA

Contributor(s)

• Ruth Srininta Tarigan → Advisor 1
• Tessa Vanina Soetanto → Examination Committee 1

Publisher

Universitas Kristen Petra; 2016

Language

English

Category

s1 – Undergraduate Thesis

Sub Category

Skripsi/Undergraduate Thesis

Source

Undergraduate Thesis No. 34010243/MAN/2016; Celine Lindargo (34412012), Karina Aprilia T. (34412033)

Subject(s)

• INTERNET MARKETING
• PURCHASING

File(s)

• jiunkpe-is-s1-2016-34412012-38506-pakaian-cover.pdf
• jiunkpe-is-s1-2016-34412012-38506-pakaian-abstract_toc.pdf