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Library's collection Library's IT development CancelThe Kraft Heinz Company is the fifth largest food and beverage company in the world. The
company is currently facing a supply disruption in their frozen avocado business in Asia
Pacific, specifically in Australia and New Zealand. KHC would like to ensure a supply
continuity at a competitive price. This objective can be achieved by applying strategic
sourcing on the frozen avocado business. Currently, the company has no strategy in
purchasing the product. Hence, there is a risk in the supply disruption and price fluctuations
from the current supplier.
In this dissertation, the author will build a strategic sourcing model. The model is tailored to
suit the KHC current situation. The model will be implemented and analyzed in a real
business case to match the objective of KHC. The implementation of the case study includes
archival research and interviews with potential suppliers. The purpose of the data gathering is
to build information and analysis that suits the KHC situation. The result of the dissertation
will benefit KHC frozen avocado portfolio by the implementation of the strategy.
Recommendations of further research to refine the model developed in this dissertation will
be provided at the end of this dissertation. This dissertation also recommends KHC to
optimize their supply chain by implementing the strategic sourcing model across their product
portfolio.