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Library's collection Library's IT development CancelThis study observes the perceived meanings produced by young adult (18 to 30 years old) and older (50 to 65 years old) respondents as respondents from different age group can produce different perceived meanings from each other. After finding out what the perceived meanings are from the respondents, the writer proceed with analyzing the differences between the young adult and older respondents’ perceived meanings. Using Peirce’s Process of Signification, three sign modes and the study of myth, the writer analyzed how meanings are perceived in Coca Cola “Anthem” video commercial. The study uses descriptive qualitative approach to describe the meaning of qualitative material in a systematic way. The writer of this study discovered several findings. The finding is that in perceiving, young adult respondents tend to relate the data with their personal experiences, culture, and Coca Cola’s emotional roles. Meanwhile, older respondents’ perceived meanings tend to be related to Coca Cola’s physical roles and most of older respondents did not produce any perceived meanings. Through this study, the writer expects that the result will help the readers understand the influence of age in perceiving meanings from an advertisement.