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Library's collection Library's IT development CancelThe influence of electronic word of mouth (eWOM) on consumer's
purchase intention has long been known. The eWOM has brought great impact in
smartphone purchase intention in worldwide scale. However, the fast improvements
and penetrations of information technology in Indonesia have changed the behavior
of internet users, especially in young generations. Therefore, the research aims to
analyze the existing worldwide phenomenon to be implemented in Indonesia,
whose penetration of information technology has been so fast lately. There were
1472 valid respondents used in this research by using simple random sampling. The
results suggest that the elements of eWOM are simultaneously influencing the
purchase intention of Android smartphone. However, there are two independent
variables, which are not significant in the model. The most significant element of
eWOM in influencing the purchase intention in Indonesia is the receiver's
expertise.