An International brand, APLI label office product entered Indonesian
market as a premium product. Cooperate with the local company to market in any
channel; force them to always create the best way to get close to the customer.
This research uses quantitative data to analyze the problems using SEM from the
AMOS statistic software package. The result shows that advertising and selling
promotion give the biggest contribution to the repeat buying intention, means that
the company should pay more attention to that important factor. To have more
detail information, the readers are welcome to read this report, and the writer
hopes this FAR could give useful contribution for any parties who concerns about
the essential thing in the marketing world.

Creator(s)

• (34402019) EVELYN FARIDA SAPUTRA

Contributor(s)

• Filicia Chandra → Advisor 1
• Ricky Wang → Examination Committee 1

Publisher

Universitas Kristen Petra; 2006

Language

English

Category

s1 – Undergraduate Thesis

Sub Category

Skripsi/Undergraduate Thesis

Source

Final Assignment Report No. 00040090/MAN/2006; Evelyn Farida Saputra (34402019)

Subject(s)

• SALES PROMOTION
• ADVERTISING

File(s)

• jiunkpe-ns-s1-2006-34402019-3989-apli-cover.pdf
• jiunkpe-ns-s1-2006-34402019-3989-apli-abstract_toc.pdf
• jiunkpe-ns-s1-2006-34402019-3989-apli-conclusion.pdf
• jiunkpe-ns-s1-2006-34402019-3989-apli-references.pdf