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Promoting fast tour and travel using a marketing booklet

Fast tour and travel is a travel agency located in Jalan Raya Lontar 259B, Surabaya, which has a unique target market who are foreigners. It hardly find their own target market and usually depend on overseas travel agencies. Therefore, a marketing booklet is an effective promotional tool that can help Fast Tour and Travel to get more foreign customers because this marketing booklet will be distributed in Universities in Surabaya which have student exchange program. This marketing booklet consists of table of content, company profile, explore Surabaya (Surabaya tourist destinations), some favorite destinations near Surabaya (Bromo, Malang, and Madura), and contact information (contact us). By having this marketing booklet, Fast Tour and Travel can get their main target market.

Creator(s)
  • (11413021) CYNTIA DEWI EFENDI
Contributor(s)
  • Jusuf Imam Ibrahim → Advisor 1
  • Samuel Gunawan → Advisor and Examination Committee
Publisher
Universitas Kristen Petra; 2018
Language
Indonesian
Category
s1 – Undergraduate Thesis
Sub Category
Skripsi/Undergraduate Thesis
Source
Undergraduate Thesis No. 02012221/ING/2018; Cyntia Dewi Efendi (11413021)
Subject(s)
  • TOURIST TRADE-PROMOTION
  • PROMOTIONS
File(s)

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