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Library's collection Library's IT development CancelPT Adikarya Multi Teknologi Mandiri is a business-to-business company involved in the vacuum coating industry. Its folder-shaped company profile specifically targets purchasing personnel and is tailor-made to suit the procurement process during an open tender; acting as the extension of a name card. Hence, the company profile pays special attention to design that enables easy reading which showcases the company’s products and services. Texts are kept short and fully focused on highlighting the company’s unique selling proposition to entice offers. The design is based on Gestalt’s Principle and Contemporary Color Theory by Steven Bleicher, while the text follows Sally Hogshead’s Fascinate: How to Make Your Brand Impossible to Resist and Blythe’s Essential of Marketing.