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Library's collection Library's IT development CancelSoftware asset management is a way to manage software assets within the organization through managing and optimizing every phase of a software’s life cycle. With the advancements of technology and the fact that technology plays a bigger role in companies, software asset management is now an essential part of the business. Companies must take software management into account to optimize their costs as well as mitigating legal risks. Therefore, this research aims to analyze ways to improve and implement a better software asset management strategy for The Kraft Heinz Company’s EMEA (Europe, Middle East, and Africa) zone. The research is done through an analysis of Kraft Heinz’s current software asset management strategy consisting of numerous interviews with the IT and procurement departments located in both EMEA and the United States. The findings were then compared against the optimal software asset management strategies, which are gathered from numerous literature reviews. The research result gives The Kraft Heinz Company an implementation plan consisting of methods to improve their software asset management strategy, ultimately optimizing cost and reducing legal risks.