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Library's collection Library's IT development CancelDuring the second half of 2021, gym-goers still remain skeptical to return to the gym, let alone commit to a gym
membership. It seems that class passes look more appealing to the frequent gym-goers compared to gold
membership. This research aims to look for ways to provide motivation and encouragement to frequent
gym-goers and reassure them that gold membership is a better option than class pass. One of the proposed
solutions is gamification, in this context, gamification is defined as the extent to which the game-like elements
such as leader board, challenges, and points are implemented in a non-game environment. To validate that
gamification is indeed the right solution, A/B testing was conducted by showing two different concepts, one is
the typical fitness progress tracker that is heavily focused on numbers, and the other solution is psychological
matter focused such as experience and feelings of the user in a form of fitness journal. The results show that the
user tends to lean on the second solution that aligns with the initial hypothesis, which is to avoid numbers as
much as possible. The results suggest that the fitness concept will be more likely to be of any additional
motivation to the gym-goers because they find numbers intimidating. With that being said, the concept which
relies heavily on psychological matters should be taken into consideration.