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Library's collection Library's IT development CancelThe writer carried out a research for her thesis about the Ambiguous
Sentences in the Advertisements because she found that sometimes the
readers of the advertisements couldn?t get the right meaning from some
advertisements, which contain structural ambiguity. Since the writer
analyzed the ambiguity from the point of view of syntax, so in her thesis, she
analyzed the structural ambiguity using Transformational Generative
Grammar (TGG) because TGG can trace back all the pattern and surface
structure. The purpose of this research is to find how the ambiguous
constructions in advertisements are clarified in terms of TGG. The writer
hopes that her research can be used by the readers to know the cause of
ambiguous sentences and the way they are clarified in terms of TGG. This
thesis is limited to any advertisements that contain structural ambiguity. The
research questions are what ambiguous sentences occur in the
advertisements, what possible meanings and surface structures of ambiguous
sentences are and also in what way TGG can explain the ambiguity. In this
study the writer used Jacobs and Rosenbaums (1968) procedure in analyzing
the structural ambiguities. The writer collected the data and listed them in the
appendix. For analyzed the data, she identified the possible meanings and
surface structures following Phrase Structure Rules and then she showed the
transformational process in clarifying the ambiguity. From the analysis, she
found that the position of a prepositional phrase in the structure of the
sentence caused the ambiguous constructions. So on the conclusion, the
writer concluded that that the ambiguities found in the advertisements are
affected by different functions of a constituent, that is, whether it is a
sentence constituent (adverb of place) or a noun phrase constituent (noun
modifier).