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Library's collection Library's IT development CancelThis research tried to find the types of language style in the sentences used
by Susilo Bambang Yudhoyono?s political party in their campaign slogans during
the political campaign. It also tried to find which language style occurred the most
frequently. The writer chose Susilo Bambang Yudhoyono?s (SBY?s) political
party because the writer thought that the campaign sentence slogans from Susilo
Bambang Yudhoyono?s (SBY?s) political party for SBY?s campaign in the
general election was more interesting than the other political party?s campaign
slogans, since Susilo Bambang Yudhoyono (SBY) is the President of Indonesia
after he won the general election. The main theory of the types of language style
was Abdul Chaer?s theory (2000). This research was a descriptive qualitative
research. The writer got the data from SBY?s political party branch office in
Surabaya. In her analysis, the writer classified the types of language style, that is,
formal and informal language styles. Then she analyzed all the sentences based on
the characteristics given by each type of language style. In her findings, the writer
found that SBY?s political party tended to use informal language style rather than
formal language style in making their campaign slogans. The writer also had some
interpretation about the possible reasons why informal language style occurred the
most frequently in SBY?s political party?s campaign slogans. The possible reasons
were most of Indonesian people speak non-standard language and by using
informal language style the campaign slogans would be more attractive because
the sentences were short and it was easy to be remembered.