Images in advertisements have power to shape our perception on the way we look at the
world. Women in ads are often portrayed as sexual objects. Conventional beauty is women?s
attribute. Unfortunately, the images of women most ads portray are usually the creation of
artificiality that establishes an impossible standard of physical perfection for women This article
presents some different ads from some famous women?s magazines and discusses some possible
meanings the viewers may perceive from the images.

Creator(s)

• (88-011) Esther Kuntjara

Contributor(s)

-

Publisher

Universitas Kristen Petra; 2001

Language

English

Category

jou – Journal

Sub Category

-

Source

Nirmana Vol. 3, No. 2, Juli 2001: 97 - 106; Esther H. Kuntjara (88-011)

Subject(s)

-

File(s)

• jiunkpe-ns-jou-2001-88-011-6650-women-resource1.pdf