For a long time, people have consumed the instant noodle. In Korea, instant noodle, which
is called Ramyon, is one of popular food and it is often seen in the retail shop, supermarket,
restaurant and cafeteria. Instant noodle that has a famous brand in Korea is produce by Nong Shim
Co., Ltd. In Indonesia, many people have consumed the instant noodle with practice reason, fast
serving, and etc. Indomie, produced by PT. Indofood, is the number one brand and become the
market leader of instant noodle. Comparing at two famous brand of instant noodle, it is needed to
be known how far the effect of packaging design can attract the consumer brand preference.

Creator(s)

• (00-051) Listia

Contributor(s)

-

Publisher

Universitas Kristen Petra; 2003

Language

English

Category

jou – Journal

Sub Category

-

Source

Nirmana Vol. 5, No. 2, Juli 2003: 123 - 136; Listia Natadjaja (00-051)

Subject(s)

-

File(s)

• jiunkpe-ns-jou-2003-00-051-7091-instant_noodle-resource1.pdf