Please take a moment to complete this survey below
Library's collection Library's IT development CancelEating out has evolved around a broad range of consumer needs ranging
from an interest in experiencing new, exotic cuisines from fine dining venues to a
demand on obtaining a 'grab-and-go' solution from a fast food outlet or even a
convenience store. Catering service, as one of the foodservice becomes more
familiar among people in Europe, especially in the Netherlands. This fact opens
an opportunity for Golden River to reach more customers and gain more profit.
This opportunity creates an idea for making a research to develop marketing
strategy for Golden River catering service. This research is focusing on the
marketing research and developing appropriate marketing strategy according to
the result of the research. A qualitative approach is applied on this research. The
data are obtained by using questionnaires and interviews. The writers generated
the result by using Statistical Package for the Social Sciences (SPSS). The writers
had defined problems by using an exploratory research and literature reviews.
This research explains the importance of marketing strategy for developing
Golden River Catering Service. Finally, the writers will acquire conclusions and
recommendations based on the result of this research related to marketing strategy
for Golden River catering service to be applied in.