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Library's collection Library's IT development CancelArt films are eccentric, idealistic, cutting-edge, and totally different from commercial
films. Art films are personal masterpieces and they provoke arguments and thoughts
from the audiences. It is about the beauty and the art of a film. Although they are
considered as non-commercial projects, the industry still needs money/capital to keep
them alive. Therefore, relationship between all parties needs to be maintained and
developed.
Indonesia and the Netherlands are by some means connected to the ancient history
from around 15th century; and they have several similar things, including the art. The
bond between them is not merely about physical bond, but also emotional bond.
Regarding the art film industries, Indonesia has been attempting to promote the art
films abroad, the Netherlands has long been renowned for its art films, and art films
from both countries have been experiencing uptrend.
Realizing above fact, the writer would like to investigate the B2B marketing within
the art film distribution process in more detail. It means that all activities examined
are the B2B relationships between Indonesian art film producers/filmmakers and
Dutch art film distributors. Thus, the purpose of the dissertation is to provide B2B
strategic recommendations for Indonesian art film producers, who are willing to
promote their films to the Netherlands with the assistance of Dutch art film
distributors.
In the end, the writer believes that this research can be a stepping stone for further
research such as promoting Indonesian films (all genres) to the Netherlands or
promoting Indonesian art films to Western European countries or many other possible
research themes related to this topic.