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Library's collection Library's IT development CancelThis research observes the figures of speech used in customer
dissatisfaction expression. The data were taken from "Metropolis Watch" of
March 01st- March 31st, 2007 issues of "Jawa Pos" newspaper. In "Metropolis
Watch", the writers of "Metropolis Watch" deliver their dissatisfaction by using
figures of speech. Therefore, the researcher wanted to reveal the types of figures
of speech that are used in customer dissatisfaction expression and the types that
are mostly used. The analysis follows Perrine?s and Verdonk?s theories. After
analyzing the data, the researcher found out that there were seven types of figures
of speech which were used in customer dissatisfaction expression. They were
metonymy, personification, synecdoche, metaphor, hyperbole, and simile. The
most-often-used figures of speech are metonymy, personification, and synecdoche.
The findings show that the most-often-used figures of speech are the ones which
are not well-known as figures of speech like metaphor and simile.