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Ekonomi politik iklan di Indonesia terhadap konsep kecantikan

One of media to establish woman image was by means of media, either
television, radio, or print media. The media content that was primary highlighted by
feminism communities was advertisement. Advertising presentation on television and
print media contributed to significant effects in depiction of woman image.
The political economic approach strove to explain in view of a big
representation such as general effects of political economy in societies or effects of
power holders on definition of events that became news.
It was due to control against news contents or news considered important
and unimportant. Whoever had more economic power was the one who could control
the media. It was not surprising that nowadays media roles here became a means to
legitimize class interests that had and controlled media through production of
awareness and fake reportage on objective realities that had biased due to be followed
by interests both politically and economically.

Creator(s)
  • (03-021) Felicia Goenawan
Contributor(s)
-
Publisher
Universitas Kristen Petra; 2007
Language
Indonesian
Category
jou – Journal
Sub Category
-
Source
Jurnal Ilmiah SCRIPTURA, Vol. 1 No.1 Januari 2007; Felicia Goenawan (03-021)
Subject(s)
  • ADVERTISING
File(s)

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