Analisa sikap audience terhadap product placement dan keputusan pembelian: studi kasus product placement Indosat Mentari pada reality show Xfactor Indonesia

Author

• Irwanto S, Chris

Additional Author(s)

-

Publisher

Surabaya: FE Program Studi Manajemen Program Manajemen Pemasaran UK Petra , 2013

Language

Indonesian

ISBN

-

Series

Skripsi No. 36020388/MAN/2013

Subject(s)

• MARKETING-MANAGEMENT
• PRODUCT PLACEMENT IN TELEVISION PROGRAMS
• MARKETING RESEARCH

Notes

• Appendix: p. 76 - 154

. Bibliography: p. 72-75 .

Abstract

-

Physical Dimension

Number of Page(s)

xiii, 154 p.

Dimension

30 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00021/14	(T) MAN 36-0388	Library - 8th Floor	Unavailable : Removed