The Public relations strategic toolkit : an essential guide to successful public relations practice

Author

• Theaker, Alison

Additional Author(s)

-

Publisher

New York: Routledge, 2013

Language

English

ISBN

9780415676489

Series

Subject(s)

• BUSINESS COMMUNICATION
• CORPORATIONS-PUBLIC RELATIONS

Notes

. Bibliography: p. 356-374. Index: p. 376-386

Abstract

-

Physical Dimension

Number of Page(s)

xiv, 386 p.

Dimension

26 cm.

Other Desc.

ill.

Summary / Review / Table of Content

The profession -- What is public relations? / Alison Theaker -- What do pr practitioners do? / Alison Theaker -- The pr industry and careers in it / Alison Theaker -- Professionalism and trends in pr / Alison Theaker -- Situational analysis / Heather Yaxley -- Understanding public psychology / Heather Yaxley -- Public relations planning -- Setting objectives / Heather Yaxley -- Strategic campaign execution / Heather Yaxley -- Budgeting and resourcing / Heather Yaxley -- Monitoring and evaluation / Heather Yaxley -- Brand management / Alison Theaker -- Effective media relations / Alison Theaker -- Corporate communications -- Risk, incidents, issues and crisis management / Heather Yaxley -- Corporate social responsibility / Alison Theaker -- International considerations / Alison Theaker -- Digital public relations / Heather Yaxley -- Political relations / Heather Yaxley -- Financial and investor relations / Heather Yaxley -- Stakeholder engagement -- Internal communications / Alison Theaker -- Business to business / Heather Yaxley -- Community relations / Alison Theaker -- Consumer public relations /

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	02198/14	659.2 The P	Library - 7th Floor	Available