Basic marketing : a marketing strategy planning aprroach

Author

• Perreault, William D.

Additional Author(s)

• McCarthy, E. Jerome
• Cannon, Joseph P.

Publisher

Boston: McGraw-Hill/Irwin, 2009

Language

English

ISBN

9780071281041

Series

Subject(s)

• MARKETING-MANAGEMENT

Notes

• Glossary

. . Index

Abstract

-

Physical Dimension

Number of Page(s)

xxxvii, 758 p.

Dimension

28 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	03159/14	658.8 Per B	Library - 7th Floor	Available
2.	03158/14	658.8 Per B	Library - 7th Floor	Available