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The Changing face of the asian consumer : insights and strategies for asian markets
Author
Schmitt, Bernd
Additional Author(s)
-
Publisher
[Singapore]: McGraw-Hill Education, 2014
Language
English
ISBN
9781259071010
Series
Subject(s)
CONSUMER BEHAVIOR-ASIA
CONSUMERS-ASIA
CONSUMERS-ASIA-ATTITUDES
MARKET SURVEYS-ASIA
Notes
. Bibliography: p. 197-202.
Abstract
-
Physical Dimension
Number of Page(s)
202 p.
Dimension
22 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
00207/15
658.8342095 Sch C
Library - 7th Floor
Available
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Consumer behaviour in asia