Furniture marketing : product, price, and promotional policies of manufacturers

Author

• Davis, Kenneth R.

Additional Author(s)

-

Publisher

Nort Carolina : The University of North Carolina Press, 1957

Language

English

ISBN

9780807868614

Series

Subject(s)

• FURNITURE INDUSTRY AND TRADE
• FURNITURE MARKETING

Notes

. Bibliography: p. 216 - 219 . Index: p. 221- 224

Abstract

Furniture Marketing, 2nd Edition, contains an overview of how furniture products are developed, marketed, and presented to targeted retailers and consumers. Bennington focuses on developing an appreciation for furniture as a functional art form. This new edition covers the entire industry, including types of furniture, design periods, product development, and manufacturing. The text also explains how to sell furniture through pricing, promotion, and distribution. Residential furniture is the main focus of Furniture Marketing, but there is a chapter on contract furniture. This book can serve as a helpful reference for students as well as beginning and experienced employees of manufacturers, retailers, and wholesalers.

Physical Dimension

Number of Page(s)

xvi, 224 p.

Dimension

23 cm.

Other Desc.

-

Summary / Review / Table of Content

Furniture Marketing: An Overview
* Upholstered Furniture
* Case Goods
* Other Residential Furniture Products
* Furniture Design
* Product Development
* The Furniture Manufacturing Process
* Marketing Through Segmentation, Targeting and Positioning
* Marketing Research and Information Systems
* The Ultimate Consumer Market
* Pricing Methods and Practices
* Personal Furniture Selling
* Advertising
* Sales Promotion and Public Relations
* Marketing Channels for Home Furnishings
* Furniture Retailing
* Furniture Wholesaling
* Wholesale Furniture Markets
* Physical Distribution and Inventory Management
* International Furniture Marketing
* Contract Furniture Marketing

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00380/15	684.100688 Dav F-II	Library - 7th Floor	Available