Pengaruh celebrity endorsement terhadap purchase intention dengan brand image sebagai variabel intervening (studi kasus iklan produk perawatan kecantikan Pond's)

Author

• Wijaya, Finna Anastasia

Additional Author(s)

-

Publisher

Surabaya: FE Program Studi Manajemen Program Manajemen Pemasaran UK Petra , 2015

Language

Indonesian

ISBN

-

Series

Skripsi No. 36020490/MAN/2015

Subject(s)

• ADVERTISING
• CONSUMER BEHAVIOR
• BRAND IMAGE

Notes

• Appendix: p. 67-86

. Bibliography: p. 63-66.

Abstract

-

Physical Dimension

Number of Page(s)

xii, 86 p.

Dimension

30 cm.

Other Desc.

-

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	02786/15	(T) MAN 36-0490	Library - 8th Floor	Unavailable : Removed