Pengaruh kredibilitas endorser dan kreativitas iklan terhadap sikap konsumen terhadap merek melalui efektivitas iklan sebagai variabel intervening (studi pada iklan line AADC)

Author

• Oktaviana S., Fellyta

Additional Author(s)

-

Publisher

Surabaya: FE Program Studi Manajemen Program Manajemen Pemasaran UK Petra , 2015

Language

Indonesian

ISBN

-

Series

Skripsi No. 36020507/MAN/2015

Subject(s)

• CONSUMERS-RESEARCH
• MARKETING-MANAGEMENT
• ADVERTISING
• CONSUMERS BEHAVIOR

Notes

• Appendix: p. 83-109

. Bibliography: p. 79-82.

Abstract

-

Physical Dimension

Number of Page(s)

xiv, 109 p.

Dimension

30 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	02788/15	(T) MAN 36-0507	-	Unavailable : Removed