Sports public relations

Author

• L'Etang, Jacquie

Additional Author(s)

-

Publisher

London: Sage Publications Ltd, 2013

Language

English

ISBN

9781412936194

Series

Subject(s)

• BUSINESS AND MANAGEMENT
• SPORTS-PUBLIC RELATIONS
• MASS MEDIA AND SPORTS

Notes

. Includes bibliographical references (p. 170-186). Index: p. 187-195

Abstract

-

Physical Dimension

Number of Page(s)

xvi, 195 p.

Dimension

24 cm.

Other Desc.

-

Summary / Review / Table of Content

Sport is one of the world's major businesses but it is also entertainment, celebrity, fandom and social cohesion, forming a central aspect of culture and communication. Public relations is part of the process at all levels, whether handling major sponsorship and media rights deals, events, promoting stars or increasing participation. This is an essential guide for students in PR, sport studies, sport marketing and sport communication.

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00505/16	659.29796 L'Et S	Library - 7th Floor	Available