Promotional cultures : the rise and spread of advertising, public relations, marketing and branding

Author

• Davis, Aeron

Additional Author(s)

-

Publisher

Cambridge: Polity Press, 2013

Language

English

ISBN

9780745639833

Series

Subject(s)

• ADVERTISING-SOCIAL ASPECTS
• MASS MEDIA AND CULTURE
• COMMUNICATION AND CULTURE
• COMMUNICATION AND CULTURE-CASE STUDIES

Notes

. Includes bibliographical references (p. 201-236). Includes index (p. 237-247)

Abstract

-

Physical Dimension

Number of Page(s)

xi, 247 p.

Dimension

24 cm.

Other Desc.

-

Summary / Review / Table of Content

In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us.

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	01638/16	302.2 Dav P	Library - 7th Floor	Available