Marketing your event planning business : a creative approach to gaining the competitive edge

Author

• Allen, Judy

Additional Author(s)

-

Publisher

Mississauga, Ontario: John Wiley and Sons, Inc., 2013

Language

English

ISBN

9781118514450

Series

Subject(s)

• SPECIAL EVENTS-MARKETING
• SPECIAL EVENTS-PLANNING

Notes

. . Includes index (p. 241-246)

Abstract

-

Physical Dimension

Number of Page(s)

xiii, 246 p.

Dimension

23 cm.

Other Desc.

-

Summary / Review / Table of Content

Marketing Your Event Planning Business shows event planners and event management companies how to gain the competitive edge by setting themselves apart, pursuing new markets, and soliciting sales. It covers all the vital topics in event planning marketing has practical tips and examples, offering everyone in the event management business creative new ways to showcase their talents, build their business and bring added value to their clients. An indispensable tool for: event planners; event planning management companies; suppliers; public relations, communications, and administrative professionals; and professionals in the hospitality, culinary, and travel industries.

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	01660/16	394.20688 All M	Library - 7th Floor	Available