Subliminal : how your unconscious mind rules your behavior

Author

• Mlodinow, Leonard

Additional Author(s)

-

Publisher

New York: Vintage Books, 2013

Language

English

ISBN

9780307472250

Series

Subject(s)

• SUBCONSCIOUSNESS

Notes

. . Index: p. 249-260

Abstract

In this book the author of The Drunkard's Walk and coauthor of The Grand Design (with Stephen Hawking), gives us an examination of how the unconscious mind shapes our experience of the world and how, for instance, we often misperceive our relationships with family, friends, and business associates, misunderstand the reasons for our investment decisions, and misremember important events. Your preference in politicians, the amount you tip your waiter, all judgments and perceptions reflect the workings of our mind on two levels: the conscious, of which we are aware, and the unconscious, which is hidden from us. The latter has long been the subject of speculation, but over the past two decades researchers have developed remarkable new tools for probing the hidden, or subliminal, workings of the mind. The result of this explosion of research is a new science of the unconscious and a sea change in our understanding of how the subliminal mind affects the way we live. Employing accessible explanations of the most obscure scientific subjects, the author takes us on a tour of this research, unraveling the complexities of the subliminal self and increasing our understanding of how the human mind works and how we interact with friends, strangers, spouses, and coworkers. In the process he changes our view of ourselves and the world around us.

Physical Dimension

Number of Page(s)

x, 260 p.

Dimension

20 cm.

Other Desc.

-

Summary / Review / Table of Content

The Two-Tiered Brain. The new unconscious ; Senses plus mind equals reality ; Remembering and forgetting ; The importance of being social. --
The Social Unconscious. Reading people ; Judging people by their covers ; Sorting people and things ; In-groups and out-groups ; Feelings ; Self.

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	02191/16	154.2 Mlo S	Library - 7th Floor	Available