The Digital transformation playbook : rethink your business for the digital age

Author

• Rogers, David L.

Additional Author(s)

-

Publisher

New York: Columbia University Press, 2016

Language

English

ISBN

9780231175449

Series

Subject(s)

• INFORMATION TECHNOLOGY-MANAGEMENT
• TECHNOLOGICAL INNOVATIONS-MANAGEMENT
• NEW PRODUCTS
• STRATEGIC PLANNING

Notes

. Includes bibliographical references and index (p. 261-276).

Abstract

-

Physical Dimension

Number of Page(s)

xi, 278 p.

Dimension

24 cm.

Other Desc.

-

Summary / Review / Table of Content

The five domains of digital transformation: customers, competition, data -- Innovation, value -- Harness customer networks -- Build platforms, not just products -- Turn data into assets -- Innovate by rapid experimentation -- Adapt your value proposition -- Mastering disruptive business models.

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	02293/16	658.4062 Rog D	Library - 7th Floor	Available