Essentials of entrepreneurship and small business management 8th ed

Author

• Scarborough, Norman M.

Additional Author(s)

• Wall, Stephanie
• Cornwall, Jeffrey R.

Publisher

Harlow: Pearson Education, 2016

Language

English

ISBN

9781292094861

Series

Subject(s)

• ENTREPRENEURSHIP
• SMALL BUSINESS-MANAGEMENT

Notes

. . Includes index (p. 706-720)

Abstract

-

Physical Dimension

Number of Page(s)

720 p.

Dimension

28 cm.

Other Desc.

ill.

Summary / Review / Table of Content

Section I: The Challenge of Entrepreneurship
Chapter 1 The Foundations of Entrepreneurship
Chapter 2 Ethics and Social Responsibility: Doing the Right Thing
Chapter 3 Inside the Entrepreneurial Mind: From Ideas to Reality

Section II: The Entrepreneurial Journey Begins
Chapter 4 Conducting a Feasibility Analysis and Designing a Business Model
Chapter 5 Crafting a Business Plan and Building a Solid Strategic Plan
Chapter 6 Forms of Business Ownership and Buying an Existing Business
Chapter 7 Franchising and the Entrepreneur

Section III: Launching the Business
Chapter 8 Building a Powerful Bootstrap Marketing Plan
Chapter 9 E-commerce and the Entrepreneur
Chapter 10 Pricing and Credit Strategies
Chapter 11 Creating a Successful Financial Plan
Chapter 12 Managing Cash Flow

Section IV: Putting the Business Plan to Work: Sources of Funds
Chapter 13 Sources of Financing: Equity and Debt
Chapter 14 Choosing the Right Location and Layout
Chapter 15 Global Aspects of Entrepreneurship
Chapter 16 Building a New Venture Team and Planning the Next Generation

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	02898/16	658.022 Sca E	Library - 7th Floor	Available