How 30 great ads were made : from idea to campaign

Author

• Williams, Eliza

Additional Author(s)

-

Publisher

London: Laurence King, 2012

Language

English

ISBN

9781856698214

Series

Subject(s)

• ADVERTISING
• ADVERTISING CAMPAIGNS
• ADVERTISING-CASE STUDIES

Notes

. .

Abstract

"This book takes readers behind the scenes in the world of advertising. It looks at key advertising campaigns from the last ten years, examining how they were developed. Technical information on how the ads were created is accompanied by anecdotes from the creatives, directors, and clients, with accounts of how the ads were made and the problems encountered along the way ... As well as offering an insight into the working practices within advertising, this book also demonstrates how the industry is currently experiencing a period of rapid change, and shows the different skills that are now required to work in advertising."--Inside cover.

Physical Dimension

Number of Page(s)

224 p.

Dimension

28 cm.

Other Desc.

ill.

Summary / Review / Table of Content

Machine generated contents note:
1.Adidas Originals, House Party --
2.Axe Dark Temptation, Chocolate Man --
3.Budweiser, Wassup --
4.Burger King, Subservient Chicken --
5.Cadbury's Dairy Milk, Eyebrows --
6.California Milk Processor Board, Get The Glass --
7.Canal+, The March of the Emperor --
8.Carlton Draught, Big Ad --
9.Coca-Cola, Happiness Factory --
10.Coca-Cola, Yeah Yeah Yeah La La La --
11.Guinness, noitulovE --
12.HBO, True Blood --
13.HBO, Voyeur --
14.Honda, Cog --
15.Honda, Grrr --
16.Johnnie Walker, The Man Who Walked Around The World --
17.Microsoft Xbox, Halo3 --
18.Microsoft Xbox, Mosquito; Champagne --
19.Nike, Barrio Bonito --
20.Oasis/City of New York, Dig Out Your Soul-In The Streets --
21.Onitsuka Tiger, Made of Japan --
22.Philips, Carousel --
23.Skoda, The Baking Of --
24.Sony Bravia, Balls --
25.Sony Bravia, Paint --
26.Sony PlayStation, The History of Gaming; The Future of Gaming --
27.Stella Artois, La Nouvelle 4% --
28.Uniqlo, Uniqlock

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	02985/16	659.1045 Wil H	Library - 7th Floor	Available