Pengaruh penggunaan celebrity endorser Isyana Sarasvati dalam iklan Tokopedia "Isyana vs gangster" terhadap brand awareness masyarakat Surabaya

Author

• Sintani, Laurencia

Additional Author(s)

-

Publisher

Surabaya: Fakultas Ilmu Komunikasi Program Studi Ilmu Komunikasi UK Petra, 2016

Language

Indonesian

ISBN

-

Series

Skripsi No. 10011188/KOM/2016

Subject(s)

• BRAND IMAGE
• COMMUNICATION
• TELEVISION ADVERTISING
• COMMUNICATION IN MARKETING

Notes

• Appendix: p. 114-141

. Bibliography: p. 108-113 .

Abstract

-

Physical Dimension

Number of Page(s)

xiii, 141 p.

Dimension

30 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	03158/16	(T) KOM 1188	Library - 8th Floor	Unavailable : Removed