Understanding Michael Porter : the essential guide to competition and strategy

Author

• Magretta, Joan

Additional Author(s)

-

Publisher

Boston, MA: Harvard Business Review, 2012

Language

English

ISBN

9781422160596

Series

Subject(s)

• COMPETITION
• PORTER, MICHAEL E., -- 1947-
• STRATEGIC PLANNING

Notes

. . Includes index (p. 229-236)

Abstract

Examines and explains the revolutionary business frameworks of Michael Porter, with examples to illustrate and update Porter's ideas for achieving and sustaining competitive success.

Physical Dimension

Number of Page(s)

x, 236 p.

Dimension

25 cm.

Other Desc.

-

Summary / Review / Table of Content

Competition: the right mind-set --
The five forces: competing for profits --
Competitive advantage: the value chain and your P & L --
Creating value: the core --
Trade-offs: the linchpin --
Fit: the amplifier --
Continuity: the enabler --
Epilogue: a short list of implications.

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	03624/16	658.4012 Mag U	Library - 7th Floor	Available