Becoming a design entrepreneur : how to launch your design-driven ventures from apps to zines

Author

• Heller, Steven

Additional Author(s)

• Talarico, Lita

Publisher

New York: Allworth Press, 2016

Language

English

ISBN

9781621535089

Series

Subject(s)

• COMMERCIAL ART-MARKETING
• ENTREPRENEURSHIP-HANDBOOKS, MANUALS, ETC.
• GRAPHIC ARTS-MARKETING

Notes

• Appendix: p. 198-200

. . Index: p. 201-204

Abstract

This is a guide for the modern designer that allows for the new tools for creating design through computer use and enables the makers to create new ways to prototype, promote and sell their products in new markets.

Physical Dimension

Number of Page(s)

204 p.

Dimension

23 cm.

Other Desc.

ill.

Summary / Review / Table of Content

From idea to product, campaign or service --
Branding: creating a narrative --
Business models and sustainable plans --
Research: knowing more than you know --
Pitch and presentation --
Funding: seeding the venture --
The analog world --
The digital world --
Education and play --
Taking risks --
Knowing what's important--
Making and managing agreements --
Understanding trademarks.

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	03650/16	741.60688 Hel B	Library - 7th Floor	Available