Strategic communication : new agendas in communication

Author

Additional Author(s)

• Dudo, Anthony
• Kahlor, LeeAnn

Publisher

Rouledge, 2017

Language

English

ISBN

9781138184794

Series

Subject(s)

• COMMUNICATION

Notes

. Bibliography: p. 183-186 . Index: p. 187-191

Abstract

-

Physical Dimension

Number of Page(s)

xii, 191 p.

Dimension

23 cm.

Other Desc.

-

Summary / Review / Table of Content

A story about stories in strategic communication / Michael Dahlstrom --
Strategic storytelling : narrative messaging in entertainment and emergent media / Heather L. LaMarre --
The promise of participatory media : identifying the potential roles of influential content generators in prosocial strategic communication / Kajsa E. Dalrymple and Rachel Young --
The social nature of online media and its effects on behaviors and attitudes / Ashley A. Anderson --
How we talk and why it matters / Myiah Hutchens --
Strategic communication and U.S. national security affairs : critical-cultural and rhetorical perspectives / Hamilton Bean --
Marketer-consumer language cooperation in strategic communication / Ann Kronrod --
How marketing communications influence the formation of food habits prior to adulthood / Anna McAlister --
Social media and crisis communication : explicating the social-mediated crisis communication model / Lucinda Austin and Yan Jin.

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00093/17	302.23 Str	Library - 7th Floor	Checked Out [Returned: 03/01/2024]