Social media campaigns : strategies for public relations and marketing

Author

• Kim, Carolyn Mae

Additional Author(s)

-

Publisher

New York: Rouledge, 2016

Language

English

ISBN

9781138948600

Series

Subject(s)

• INTERNET IN PUBLIC RELATIONS
• SOCIAL MEDIA
• PUBLIC RELATIONS
• INTERNET MARKETING

Notes

. Bibliography: p. 177. Index: p. 178-181

Abstract

-

Physical Dimension

Number of Page(s)

viii, 181 p.

Dimension

23 cm.

Other Desc.

ill.

Summary / Review / Table of Content

Chapter 1: Introduction Social Organizational Culture The Social Principle Developing and Defining Online Communities Developing Engagement with Social Media Communities Developing a Social Media Process

Chapter 2: Listening Foundational Background Social Landscape Sense Making

Chapter 3: Strategic Design Social Media Strategic Plan Social Media Campaign Design Social Media Ethics

Chapter 4: Creative Engagement Leaders in Creative Social Media Elements of Meaningful Communication Identifying Appropriate Strategies and Tactics Social Media Golden Rules

Chapter 5: Implementation & Monitoring Content Calendars Engaging Through a Campaign Social Media and Crises Social Fatigue

Chapter 6: Evaluation Data Use Throughout A Social Media Campaign Components to Evaluation The Future of Social Media

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00094/17	658.872 Kim S	Library - 7th Floor	Available