Research methods for business students 7th ed.

Author

• Saunders, Mark

Additional Author(s)

• Thornhill, Adrian
• Lewis, Philip

Publisher

Harlow, England: Pearson Education, 2016

Language

English

ISBN

9781292016627

Series

Subject(s)

• BUSINESS--RESEARCH--DATA PROCESSING
• BUSINESS-RESEARCH
• BUSINESS-RESEARCH-METHODOLOGY
• MANAGEMENT-RESEARCH-METHODOLOGY

Notes

. Includes bibliographical references (p. 674-687). Includes index (p. 731-741)

Abstract

This book is an introduction to research methods for students planning or undertaking a dissertation or extensive research project in business and management.
Research Methods for Business Students has been fully revised for this seventh edition and continues to be the market-leading textbook in its field, guiding hundreds of thousands of student researchers to success in their research methods modules, research proposals, projects and dissertations.

Physical Dimension

Number of Page(s)

xxv, 741 p.

Dimension

27 cm.

Other Desc.

ill.

Summary / Review / Table of Content

Preface --
Contributors --
Publisher's acknowledgements --
Business and management research, reflective diaries and the purpose of this book --
Formulating and clarifying the research topic --
Critically reviewing the literature --
Understanding research philosophies and approaches to reasoning --
Formulating the research design --
Negotiating access and research ethics --
Selecting samples --
Using secondary data --
Collecting primary data through observation --
Collecting primary data using semi-structured, in-depth and group interviews --
Collecting primary data using questionnaires --
Analysing quantitative data --
Analysing qualitative data --
Writing and presenting your project report --
Bibliography --
Appendices --
Glossary --
Index.

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