Social media management : technologies and strategies for creating business value

Author

• Van Looy, Amy

Additional Author(s)

-

Publisher

Cham, Switzerland: Springer International Publishing, 2016

Language

English

ISBN

9783319219899

Series

Subject(s)

• BUSINESS-COMPUTER NETWORK RESOURCES
• INTERNET MARKETING
• SOCIAL MEDIA

Notes

. Includes bibliographical references . Index: p. 247-250

Abstract

This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields.

Physical Dimension

Number of Page(s)

xix, 250 p.

Dimension

25 cm.

Other Desc.

ill.

Summary / Review / Table of Content

Definitions, social media types, and tools --
Social media strategy and return on investment --
Online advertising and viral campaigns --
Social customer relationship management --
Search engine optimization --
Sentiment analysis and opinion mining (business intelligence 1) --
Social network data and predictive mining (business intelligence 2) --
e-Recruitment --
Crowdfunding --
Legal and ethical issues in social media --
Wrap-up.

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	02216/17	659.144 Van S	Library - 7th Floor	Available
2.	00397/17	S 659.144 Van S	Library - 5th Floor / 1smt	Available