Understanding color : an introduction for designers 4th ed.

Author

• Holtzschue, Linda

Additional Author(s)

-

Publisher

Hoboken, New Jersey: John Wiley & Sons, Inc , 2011

Language

English

ISBN

9780470381359

Series

Subject(s)

• COLOR IN DESIGN

Notes

• Glossary: p. 230-243

. Bibliography: p. 246-250 . Index: p. 252-258

Abstract

Now in an updated Fourth Edition, Understanding Color helps you connect the dots between your emotional, intuitive responses to color and the theories that explain them. From this authoritative and easy-to-follow resource, you'll learn how to use color more comfortably, creatively, and effectively than ever before.

Take your work to the next level by exploring how different light sources affect color rendition, how placement changes color, how to avoid costly color mistakes, and how to resolve the color problems that frequently confront design professionals. This edition is full of powerful new features that reflect the latest issues in color and design, including:

-.Expanded and revised content in nearly 35% of the book.
-.Coverage of a broad range of design disciplines.
-.Ideas from the major color theorists that reinforce content, rather than emphasizing what is correct or incorrect.
-.Discussion of color created by traditional media and digital design, and the issues that arise when design moves from one medium to another.
-.Innovative coverage of color marketing issues.
-.Helpful tips for using color in the working environment.
-.An online workbook with valuable exercises that reinforce color concepts.

Understanding Color, Fourth Edition is an unparalleled source of authoritative information and practical solutions for students and professionals in all fields of design.

Physical Dimension

Number of Page(s)

xiii, 258 p.

Dimension

24 cm.

Other Desc.

ill.

Summary / Review / Table of Content

A little light on the subject --
The human element --
The vocabulary of color --
The instability of colors --
Illusion and impression --
Color theory : a brief history --
Color harmony --
Tools of the trade --
The medium of light --
The business of color.

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00515/17	701.85 Hol U	Library - 7th Floor	Available