Introduction to graphic design methodologies and processes : understanding theory and application

Author

• Bowers, John

Additional Author(s)

-

Publisher

Hoboken, New Jersey: John Wiley & Sons, Inc , 2011

Language

English

ISBN

9780470504352

Series

Subject(s)

• DESIGN
• GRAPHIC ARTS
• GRAPHIC ARTS--PRACTICE
• GRAPHIC DESIGN

Notes

. Bibliography: p. 110-111. Index: p. 112-115

Abstract

Graphic design has long based decision-making on instinct, trends, and personal preference. This book introduces a range of practical methodologies (quantitative and qualitative) pertinent to the interpreting, targeting and creating of forms and messages

Physical Dimension

Number of Page(s)

xix, 121 p.

Dimension

24 cm.

Other Desc.

ill.

Summary / Review / Table of Content

ix Introduction
xiii Problem Seeking and Solving
1 Chapter 1 Looking Broadly
13 Chapter 2 Interpreting
27 Chapter 3 Targeting
45 Chapter 4 Creating
63 Chapter 5 Looking Closer
89 Timeline
93 Terms
99 Study Questions
103 Exercises
109 Endnotes
110 Bibliography
112 Index
116 Image Credits
119 Essay

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00523/17	760 Bow I	Library - 7th Floor	Available