Opening and operating a retail bakery

Author

• Crawford, Rick Douglas

Additional Author(s)

-

Publisher

Hoboken, New Jersey: John Wiley & Sons, Inc , 2014

Language

English

ISBN

9781118288436

Series

Subject(s)

• BAKERIES-MANAGEMENT
• HOME-BASED BUSINESSES-MANAGEMENT
• NEW BUSINESS ENTERPRISES

Notes

. . Index: p. 299-304

Abstract

Opening and Operating a Retail Bakery is a resource that is "Right Here, Right Now" by someone who has been in the Industry for decades and is still in it today. The benefit for readers that have been looking for a way to learn what seems to have been a secret for the last 40 years, is gaining the skills required to successfully open their own bakery. Crawford templates the proven steps needed to open a bakery, along with keys to operate it that work in the marketplace. The text provides tools, advice, coaching, and best practices that are based on the author's experience and being used now in the over 85 companies and 500+ retail locations that he currently supports. The application of information in the book will be supported through a student project. This project is the beginning of taking concepts from the book and turning them in to something that readers can execute on to meet the goal of opening and operating a successful bakeshop.

Physical Dimension

Number of Page(s)

xvi, 304 p.

Dimension

28 cm.

Other Desc.

ill.

Summary / Review / Table of Content

Preface xi
Acknowledgments xv
CHAPTER 1 Early Steps and Key Decisions 3
CHAPTER 2 Lining Up Your Experts 21
CHAPTER 3 Operating Plans and Resources 37
CHAPTER 4 Product Mix, Equipment, and Design 55
CHAPTER 5 Basic Starting Systems 71
CHAPTER 6 Staffing and Labor Management 95
CHAPTER 7 Rules and Training 127
CHAPTER 8 Marketing and Promotion 159
CHAPTER 9 Sourcing Ingredients and Costing 179
CHAPTER 10 Production Skills and Costs 195
CHAPTER 11 What Is Bakery Merchandising? 217
CHAPTER 12 Pre-Opening, Opening, and Post-Opening 237
CHAPTER 13 The Bakery Sales Cycle and Day Parts 257
CHAPTER 14 Promotions: Setup to Execution 271
CHAPTER 15 Check-Up, Growth, and Rescue 287
Index 299

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00530/17	664.752068 Cra O	Library - 7th Floor	Available