Business strategies and competitiveness in times of crisis : a survey on Italain SMEs

Author

• Gavinelli, Laura

Additional Author(s)

-

Publisher

London: Palgrave Macmillan, 2016

Language

English

ISBN

9781137578099

Series

Subject(s)

• BUSINESS PLANNING
• SMALL BUSINESS-ITALY-HISTORY-21ST CENTURY
• GLOBAL FINANCIAL CRISIS, 2008-2009

Notes

. Bibliography: p. 233-270. Index: p. 271-290

Abstract

This book focuses on the relationship between business strategy and competition among Italian SMEs in the aftermath of the economic crisis. First examining business strategy and competitive advantage in a broader sense, Business Strategies and Competitiveness in Times of Crisis goes on to analyse the strategic behaviour of SMEs and the key factors that allow them to overcome the challenges they face. The book covers wide-ranging topics such as marketing and communication strategies, internationalization process and entry modes, access to credit, networking, innovation process and human resources enhancement. Referring to insightful case studies and surveys conducted between 2011 and 2014, it reflects on managerial implications for Italian SMEs and identifies their three main competitive challenges.

Physical Dimension

Number of Page(s)

xxviii, 290p.

Dimension

22 cm.

Other Desc.

-

Summary / Review / Table of Content

Chapter 1 Firms Strategies and Competitiveness: an overview --
Chapter 2 The Sources of Competitive Advantage --
Chapter 3 The Competitiveness of Italian Small and Medium-Sized Enterprises (SMEs) --
Chapter 4 A Survey on Monza and Brianza SMEs, Italy --
Chapter 5 Boosting Italian SMEs' Development: first consideration --
Bibliography.

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00642/17	338.642094509051 Gav B	Library - 7th Floor	Available