Rediscovering the essentiality of marketing : proceedings of the 2015 academy of marketing science (AMS) world marketing congress

Author

Additional Author(s)

• Winer, Russel S.
• Petruzzellis, Luca

Publisher

Switzerland: Springer, 2016

Language

English

ISBN

9783319298764

Series

Subject(s)

• ADVERTISING
• MARKETING-CONGRESSES

Notes

. Bibliography: 978-987.

Abstract

This book contains the full proceedings of the 2015 Academy of Marketing Science World Marketing Congress held in Bari, Italy. The current worldwide business environment is leading marketing scholars and practitioners to reconsider a number of historical and current views of the marketplace and how it functions. Further, determining new marketing theories and practical methods whose effectiveness can be truly measured must be added to the list of current challenges for today and tomorrow. In such a period in marketing history, achieving and managing efficient and effective marketing actions is a necessity. Determining such actions is based on practical experience, solid theory and appropriate research methodology. The enclosed papers focus on new research ideas on vibrant topics that can help academics and practitioners gain new perspectives and insights into today’s turbulent marketplace.
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Physical Dimension

Number of Page(s)

xxxiii, 987 p.

Dimension

24 cm.

Other Desc.

ill.

Summary / Review / Table of Content

The Role of Anger in the Context of Consumer Reactions to Advertising Incongruity
Bambauer-Sachse, Silke (et al.)
Pages 3-8
Cross-Language Comparison of the Persuasive Effects of Typeface Shapes: A Conceptual Framework
Liu, Yi-Fen (et al.)
Pages 9-10
Testing the Dual Pathway Model of Ad Persuasion Using Celebrity Endorsers
Drollinger, Tanya (et al.)
Pages 11-12
Antecedents of Attitude Toward SMS Advertising in the UK
Darabi, Mehran (et al.)
Pages 13-13
What Really Drives Creative Choices in an Advertising Agency?
West, Douglas (et al.)
Pages 15-18
Classical Music in Advertising: Brand Supporter or Detractor?
Chung, Christina (et al.)
Pages 19-22
Gender and Similarity: Match or Mismatch—When Is B2B Sales Performance Better?
Peneklioglu, Ozan (et al.)
Pages 25-29
The Effect of Brands in B2B Purchasing Decisions
Kuhn, Marc (et al.)
Pages 31-41
Factors Determining Channel Selection in the German Trades Sector: An Analysis of Power Tool Purchases
Österle, Benjamin (et al.)
Pages 43-52
Value Co-creation in Project Exchange
Razmdoost, Kamran (et al.)
Pages 53-54
Factors Influencing Trust and Commitment in Business to Business Market: A Study on the Distribution Sector of Industrial Supplies
Linhares, Mariana Regina Silva (et al.)
Pages 55-66
Relationship Management Amidst OEM Demands for Supplier Price Cuts: A Cross-Industry Study
Pisharodi, R. Mohan (et al.)
Pages 67-67
Conspicuous Consumption of Time: When Busyness and Lack of Leisure Time Become a Status Symbol
Bellezza, Silvia (et al.)
Pages 71-72
Olympic Games: Does the Host Location Matter?
Armenakyan, Anahit (et al.)
Pages 73-74
Does Decision-Making Speed Depend on Non-interactive Others?
Inoue, Atsuko (et al.)
Pages 75-75
Compensatory Advice Giving: How Experiencing a Need for Control Makes You Advise More
Peluso, Alessandro M. (et al.)
Pages 77-78
The Differential Influence of Advice and Opinions on Word-of-Mouth Recipients’ Behavior
Angelis, Matteo (et al.)
Pages 79-84
The Impact of Reference Group on Purchase Intention: A Case Study in Distinct Types of Shoppers
Hoonsopon, Danupol (et al.)
Pages 85-85
An Exploration of Socially Responsible Music Consumption
Green, Todd (et al.)
Pages 87-92
Product Failure: Severity and Locus of Causality Effects on Brand Evaluations
Song, Sujin (et al.)
Pages 93-93
Neuromarketing: The Effect of Attitudes on the Perception of External Business Communication
Kovac, Kristina (et al.)
Pages 95-96
Exploring Voids and Consumer Addiction
Chung, Emily (et al.)
Pages 97-102
From Ownership to Sharing, Through Barter Communities
Dalli, Daniele (et al.)
Pages 103-109
Brand Addiction: A New Concept for Understanding Consumer Brand Behavior
Mrad, Mona (et al.)
Pages 111-111
Adding New Perspectives to the Zero-Price Effect: The Role of Non-monetary Cost Perceptions
Hüttel, Björn A. (et al.)
Pages 113-113
Representing Value Co-creation as a Practice of Consumption: Customers’ Perspectives and Actions
Silva, Joaquim (et al.)
Pages 115-116
Cause I’ll Feel Good! The Influence of Anticipated Emotions on Consumer Pro-environmental Behavior
Rezvani, Zeinab (et al.)
Pages 117-125
The Devil You Know: Service Failures, Self-Esteem, and Behavioral Loyalty
Consiglio, Irene (et al.)
Pages 127-128
Female Self-Gifts Buying Behaviour: Impulse Purchase and Product Involvement
Kemp, Laurence (et al.)
Pages 129-137
Consumer Experiences of Marketing: Pervasive, Problematic, and in Need of a Caring Perspective
Heath, Teresa (et al.)
Pages 139-140
Between Frenzy and Collection: Towards a Characterization of Female Accumulative Buying Behavior
Boujena, Othman (et al.)
Pages 141-155
Complexity of Dyadic Gift-Giving Forms: A New Framework
Branco-Illodo, Ines (et al.)
Pages 157-158
Price Framing and Choice Order Effects in Bundle Customization Decisions
Bauer, Johannes C. (et al.)
Pages 159-160
The Dark Side of Giving Monetary Gifts
Shani, Yaniv (et al.)
Pages 161-161
Anxiety About Cultural Dilution and Adoption of a Global Lifestyle
Maher, Amro A.
Pages 165-165
National Homophily in Multicultural Newcomer Networks
Pillai, Kishore Gopalakrishna (et al.)
Pages 167-168
A Cross-Cultural Approach to Annual Report Through Impression Management
Romanazzi, Salvatore (et al.)
Pages 169-174
How an Individual’s Self-Construals, Cosmopolitan and Local Orientation Affect the Impact of the Four Self-Congruity Types on Brand Attitude
Gonzalez-Jimenez, Hector (et al.)
Pages 175-175
The Moderating Role of Language in the Relationship Between Perceived Risk, Perceived Usability, and Satisfaction Online
Alcántara-Pilar, Juan Miguel (et al.)
Pages 177-181
The Myth of Self-Centeredness in Materialism: Reconciling Collectivism and Materialism in Asia
Awanis, Sandra (et al.)
Pages 183-184
Psychological Distance in Cause-Related Product Buying Decisions
Xue, Tao (et al.)
Pages 185-185
Consumer Ethical Judgement and Controversial Advertising Avoidance on Social Media
Moraes, Caroline (et al.)
Pages 189-193
Experiencing Brand on Mobile Augmented Reality
Chang, Shing-Wan (et al.)
Pages 195-196
Assessing Social Media e-Visibility: A Framework to Compare Goods vs. Service Firms
Vilnai-Yavetz, Iris (et al.)
Pages 197-201
Are Operating Systems of Smart Phones Relevant in Behavioral Intention to Use Mobile Internet?
Rondán-Cataluña, F. Javier (et al.)
Pages 203-207
The Effect of Brand Intimacy on Consumer Responses: An Application on a Social Media Context
Barcelos, Renato (et al.)
Pages 209-214
Developing and Validating the Measurement Scale of e-Marketing Orientation
Chen, Yue-Yang (et al.)
Pages 215-226
Influence of Different Types of Online Interaction on Brand Attitudes: A Cross-Cultural Analysis
Zablocki, Agnieszka (et al.)
Pages 227-228
The Relationship Between Viral Marketing, Purchase Intention, and Brand Visibility: Study with Brazilian Customers
Vianna, Kleinia Anjos (et al.)
Pages 229-241
How to Impress Social Media Friends: The Social Motivations for Sharing Viral Content
Botha, Elsamari (et al.)
Pages 243-257
Corporate Brand Representations in B2B Companies’ Websites
Simões, Cláudia (et al.)
Pages 259-260
CEOs Who Tweet: Metaphors and Gendered Communication
Locander, William H. (et al.)
Pages 261-262
The Effects of Quality Signals Through Website Context Based on Trust in the Internet Service
Brambilla, Flávio Régio (et al.)
Pages 263-264
Brand Contamination in Social Media: Consumers’ Negative Influence on Luxury Brand Perceptions—A Structured Abstract
Blasco-Arcas, Lorena (et al.)
Pages 265-269
Disagreement in Online Ratings: The Effects of Standard Deviation and Skewness of Customer Rating Distributions on Product Quality Perceptions
Küsgen, Sarah (et al.)
Pages 271-272
Factors Affecting Online Review Helpfulness: Review and Reviewer Components
Karimi, Sahar (et al.)
Pages 273-273
Social Media Mix in the University Communication Plan: A Bridge Towards Public Engagement: Structured Abstract
Marino, Vittoria (et al.)
Pages 275-281
How People Evaluate a Product in an Online Environment: The Role of Uncertainty and Liking Feeling
Checchinato, Francesca (et al.)
Pages 283-288
Facebook Fascination of School Children: Some Demographic Insights
Bakshi, Madhupa
Pages 289-294
The Impact of Recommendations on the Cross-Channel Shopping Behavior
Flavián, Carlos (et al.)
Pages 295-301
Impact of Firm-Created Content on User-Generated Content: Using a New Social Media Monitoring Tool to Explore Twitter
Ceballos, Manuel (et al.)
Pages 303-306
Influence of Customer Orientation and Competitor Orientation on the Intention to Use Social Network Sites as a Communication Tool in Microenterprises
Herrero-Crespo, Ángel (et al.)
Pages 307-312
Does Third-Party Logistics Create a Synergy Effect on Firm Performance
Kwong, Kenneth K.
Pages 315-317
Moving Sustainable Consumption from Hype to Reality Through the Value Chain
Iyer, Gopalkrishnan R. (et al.)
Pages 319-319
Modeling Antecedents in Trust–Commitment Vendor Relationships
Payan, Janice M. (et al.)
Pages 321-321
Dealer Satisfaction in Automotive Channel Relationships: Antecedents and Consequences
Cosmo, Lucrezia Maria (et al.)
Pages 323-336
What Drives Female Entrepreneurship in Japan?
Inaba, Ayumi (et al.)
Pages 339-339
What Comes After the Honeymoon: Assessing the Process of Franchisee Adjustment
Blut, Markus (et al.)
Pages 341-342
Networking Entrepreneurship in Non-Technology Sectors. The Case of Olive Oil
Gurrieri, Antonia R. (et al.)
Pages 343-346
Determinants of SMEs Growth: The Balance Between Innovation and Tradition as Key Factor for Italian Small Business Development
Aiello, Gaetano (et al.)
Pages 347-351
The Context and Outcomes of Entrepreneurial Marketing as a Decision-Making Process Under Uncertainty
Sá, Elisabete Sampaio (et al.)
Pages 353-354
Exploring the Dual Effects of Waiting on Satisfaction with Health Service
Liu, Yi-Fen (et al.)
Pages 357-357
Promoting Renewable Energy Adoption: Environmental Knowledge vs. Fear Appeals
Hartmann, Patrick (et al.)
Pages 359-367
Predictors of HIV/AIDS-Related Behaviours Within the Population of Kinshasa: The Impact of Socio-Demographic and Environmental Factors
Ayikwa, Lutete C. (et al.)
Pages 369-380
Early Findings on Alcohol Consumption: A Licensed Premise Observation Study
Buyucek, Nuray (et al.)
Pages 381-384
Key Success Factors for Brand Orientation in Dutch Hospitals
Veen, Gerrita (et al.)
Pages 385-391
What Are We Fighting for? The Influence of Perceptions of Risk, Values, Benefits and Enjoyment in Martial Arts Club Membership
Kopanidis, Foula Z. (et al.)
Pages 393-397
Does Authenticity Matter in Corporate Social Responsibility Acts?
Alhouti, Sarah (et al.)
Pages 399-399
Make It More Authentic: The Drivers of Positive Ad Evaluations in Co-created Health Communications
Orazi, Davide C. (et al.)
Pages 401-405
Designing Mobile Applications for Healthcare Professional Use: A Service Marketing Perspective
Daskalopoulou, Athanasia (et al.)
Pages 407-408
A Conceptual Model of Service Providers’ Psychological Resilience at the Workplace
Ng, Sandy
Pages 409-410
An Examination of Food Waste as a Corporate Social Responsibility of the Retail and Wholesale Sector
Gruber, Verena (et al.)
Pages 411-411
Segmenting Australian High School Students Utilising a Two-Step Cluster Analysis: Differential Effects Following the Game on Know Alcohol Program
Dietrich, Timo (et al.)
Pages 413-414
What is the Lived Experience of Trafficked Persons in Nigeria?
Badejo, Abi (et al.)
Pages 415-415
Re-examining Value Co-creation in the Age of Interactive Service Robots
Barnett, Willy (et al.)
Pages 417-422
Commercial Programs: Improving Eating and Exercising Behaviour to Reduce Weight Through Increased Self-Efficacy
Parkinson, Joy
Pages 423-424
Synergy and Integration of Multiple Media to Enhance Exposure and Impact of Out-of-Home Advertising
Roux, Thérèse (et al.)
Pages 427-427
Assessing the Impact of Internal Marketing Orientation on an Organization’s Performance
Babu, Mujahid Mohiuddin (et al.)
Pages 429-430
The Effect of Congruence on the Attention and Sponsorship Processing: An Application of Neuromarketing by Electroencephalogram
Santos, M. Alonso Dos (et al.)
Pages 431-432
The Mediating Role of Integrated Corporate Communication on the Relationship Between Organizational Culture and Market Performance
Porcu, Lucia (et al.)
Pages 433-438
Beyond Negative Liberties: The Role of the Brand as Value Facilitator
Biraghi, Silvia (et al.)
Pages 439-440
Is IMC “Marketing Oriented”?
Kitchen, Philip J.
Pages 441-442
Predictable Patterns of Prescribing Innovation
Stern, Philip (et al.)
Pages 445-450
Customer Interaction as a Source for Innovation? Evidence from Hybrid Offerings
Schaarschmidt, Mario (et al.)
Pages 451-451
Using fMRI Analysis to Unpack a Portion of Prospect Theory for Advertising/Marketing Understanding
Viswanathan, Vijay (et al.)
Pages 453-470
Don’t Pester Me! Unwanted Upgrade Innovation
Xiao, Yazhen (et al.)
Pages 471-471
Country Reputation, Brand Reputation and Company Reputation: Their Importance in Business-to-Business Industries
Cedrola, Elena (et al.)
Pages 475-490
Marketing Capabilities and the “Salmon Run” Toward Adaptation
Asseraf, Yoel (et al.)
Pages 491-492
Is Preference for Global Brands in Emerging Markets Determined by “True” Globalness or “Mere” Foreignness?
Fastoso, Fernando (et al.)
Pages 493-493
A Cross-Cultural Analysis of Direct vs. Indirect Comparative Advertising: The Role of Consumer Motivation and Perceived Manipulative Intent
Petrovici, Dan (et al.)
Pages 495-496
Ethnic Minority Consumers as Brand Ambassadors: Culture, Adaptation, and Global Brand Advocacy of Chinese Migrants in Canada and France
Bartikowski, Boris (et al.)
Pages 497-498
The Inconsistency of Ethnocentric Bias in the Dual-Attitude Model
Tseng, Ting-hsiang (et al.)
Pages 499-502
A Knowledge Perspective on the Uppsala and Born Global Internationalization Models
Gulanowski, Daniel (et al.)
Pages 503-504
Fifty Years of Empirical Research on Country-of-Origin Effects on Consumer Behavior: A Meta-Analysis
Samiee, Saeed (et al.)
Pages 505-510
International Performance: The Role of Inertia, Stability, and Multinational Flexibility
Ehrlich, Tsipora (et al.)
Pages 511-512
Development and Validation of a Fashion Readiness Scale: A Preliminary Report
Hsiao, Cheng-Chieh (et al.)
Pages 515-515
Terroir in a Bottle: Segmenting Consumer Choices in Generation Y
Capitello, Roberta (et al.)
Pages 517-528
How to Make Better Consumers in Luxury: The Role of Shame and Empathy
Amatulli, Cesare (et al.)
Pages 529-533
Customer’s Higher Willingness to Pay in Accordance with Mass Customization
Vessal, Saeedeh Rezaee (et al.)
Pages 535-536
Organizational Antecedents of External Orientation: An Empirical Analysis of Customer and Competitor Orientations
Gavriel, Dahan (et al.)
Pages 539-540
Customer Acquisition and Customer Retention in a Competitive Industry
Lianos, Gerasimos (et al.)
Pages 541-552
Internal Marketing of Corporate Social Responsibility (CSR) Initiatives: CSR Portfolio Effects on Employee Perceptions of Corporate Hypocrisy, Attitudes, and Turnover
Scheidler, Sabrina (et al.)
Pages 553-554
Effects of Price Promotions on Consumers’ Reference Prices: The Role of Contextual Factors and Price Claims
Bambauer-Sachse, Silke (et al.)
Pages 557-562
Consumer Preferences for Bundles and Bundle Components with Odd and Even Price Endings
Baumgartner, Bernhard (et al.)
Pages 563-563
From Product Manufacturer to System Provider: Revenue Models for Product Service Systems
Radic, Marija (et al.)
Pages 565-578
Latitude of Quantity Acceptance: Conceptualization and Empirical Validation
Kalyanaram, Gurumurthy (et al.)
Pages 579-583
Managing Customer-Based Brand Equity (CBBE) Through Brand Knowledge Management
ur Rehman, Manqoosh (et al.)
Pages 587-598
Celebrity Branding Advertising Processing: A Conceptual Model
Azevedo, António
Pages 599-611
Origin Labelling as a Differentiation Strategy for Wood Products
Chamberland, Vincent (et al.)
Pages 613-626
Virtual Brand Communities: Pathways to Brand Trust?
Mousavi, Sahar (et al.)
Pages 627-628
Concurrent Sponsors’ Entitativity and Purchase Intentions: An Empirical Study Within a Sporting Context
Dickenson, Peter (et al.)
Pages 629-633
The Impact of Digital Corporate Branding on Consumer-Company Identification
Singh, Jaywant (et al.)
Pages 635-636
Multiple Stakeholders’ Perspectives on Franchisee Brand Benefits
Ghantous, Nabil (et al.)
Pages 637-638
Can We See a Difference? The Influence of Consumer Characteristics on Regular and Premium Store Brand Usage
Kopanidis, Foula (et al.)
Pages 639-643
Product Complexity in Consumer Research: Literature Review and Implications for Future Research
Mützel, Lisa Monika Anna (et al.)
Pages 645-661
My Brand? Your Brand? Or Our Brand? Integrating Front-Line Employees Post an Acquisition
Glanfield, Keith (et al.)
Pages 663-675
Growing Without Getting Bigger: A Structured Abstract
Peretz, Adrian (et al.)
Pages 677-681
Does a Short Brand Story on the Package Affect Consumers’ Brand Responses?
Solja, Eeva (et al.)
Pages 683-683
Saving the Planet or Saving the Brand? How Brand Strength Influences Consumers’ Perceptions of Brand Sustainability
Rossi, Patricia (et al.)
Pages 685-685
The Impact of Corporate Brand Transgression on Punishing Corporate Transgressor: Moderating Role of Religious Orientation
Karaosmanoglu, Elif (et al.)
Pages 687-691
A Distinct Impact of the Brand Management System on Brand Performance Across Service and Product Business Sectors
Dunes, Mathieu
Pages 693-698
The Effect of Negative Electronic Word of Mouth on Switching Intentions: A Social Interaction Utility Approach
Ruiz-Mafé, Carla (et al.)
Pages 699-705
Towards an Enhanced Model for Customer Patronage: A Structured Abstract
Rigopoulou, Irini (et al.)
Pages 707-711
Animosity, Affinity, and Purchase Intentions Among Ethnic Consumers
Banna, Alia (et al.)
Pages 713-727
The Linkages Between Customer Satisfaction and Four Loyalty Behaviors in the Presence of Moderators
Pollack, Birgit Leisen
Pages 731-732
Consumers’ Willingness to Pay for Privacy Services
Thompson, Frauke Mattison (et al.)
Pages 733-733
Achieving Relationship Termination Quality: A Conceptual Model
Yu, Ting (et al.)
Pages 735-739
The Emotional and Professional Costs of Pleasing Customers
Medler-Liraz, Hana (et al.)
Pages 741-741
Forgiveness in Buyer–Seller Relationships Gone Bad
Stuebiger, Nina (et al.)
Pages 743-744
Relationship Communication and Relationship Quality as Predictors of Relationship Continuity
Lassar, Walfried M. (et al.)
Pages 745-746
Predicting Customer Churn in the Insurance Industry: A Data Mining Case Study
Schena, Francesco
Pages 747-751
Examining Reactive Customer Engagement Strategies in Online Shopping Cart Abandonment: A Regulatory Fit Perspective
Ogilvie, Jessica (et al.)
Pages 755-756
Antecedents of Peripheral Services Cross-Buying Behavior
Evanschitzky, Heiner (et al.)
Pages 757-757
Emotional and Behavioral Consequences of Cross-Border Shopping
Nagengast, Liane (et al.)
Pages 759-759
Linking Initial Beliefs, Trust, Perceived Value and Purchase Intentions in the Context of Second-Hand Goods Sold by Unknown Online Retailers
Salciuviene, Laura (et al.)
Pages 761-762
Modeling and Measuring Home Brands Ability to Capture Customer Loyalty to Nonfood Retailers
Warleta, Gonzalo Moreno (et al.)
Pages 763-766
Industrial Lifestyles from the Perspective of B2B Sales
Bossler, Ann-Kathrin (et al.)
Pages 769-777
Sales and Marketing, and Customer Relationships: A Structured Abstract
Meunier-FitzHugh, Kenneth (et al.)
Pages 779-780
Changes to Sales Force Control Systems in Times of Crisis: What Do Salespeople Feel? How Do They Respond? A Structured Abstract
Lavorata, Laure (et al.)
Pages 781-786
How Do Firms Value Their Sales Organizations?
Keshavarz, Alireza (et al.)
Pages 787-787
Toward a Global Perspective of Sales Strategy Components
Martin, Xavier C.
Pages 789-789
The Halo Effect in Fragrance Perception: The Relevance of the “Natural Ingredients” Claim
Apaolaza, Vanessa (et al.)
Pages 793-799
Assessing the Role of Haptic Imagery in Print Advertising: An Empirical Investigation
Pino, Giovanni (et al.)
Pages 801-802
Communication in Relief: Should We Embosse the Brand or the Product?
Capelli, Sonia (et al.)
Pages 803-809
The Conceptual Chain From Event Activities to Emotions to Atmosphere, and Sponsor Awareness and Patronage
Cornwell, T. Bettina (et al.)
Pages 811-811
The Impact of Didactic Resources’ Quality and the Instructor’s Attitude: E-Learning Continuance Explained by Flow and Presence Experiences
Rodríguez-Ardura, Inma (et al.)
Pages 815-816
The Antecedents of Service Innovation: The Roles of Explorative and Exploitative Marketing Capabilities
Huang, Hui-Ling (et al.)
Pages 817-826
Why B2B Firms Measure Service Productivity
Walsh, Gianfranco (et al.)
Pages 827-829
The Role of Marketing in Achieving and Maintaining Financial Health of Nonprofit Arts Organizations: The Case of the Symphony Orchestra Sector
Kirchner, Theresa A. (et al.)
Pages 831-832
Customer Coping Behaviour During Service Failures: The Role of Self-Efficacy and Failure Severity
Singh, Jaywant (et al.)
Pages 833-834
How Does Frontline Employees’ Perceived External Reputation Affect Service Innovation Implementation? A Dual-Path Model
Schaarschmidt, Mario (et al.)
Pages 835-835
Insights from Coworking Spaces as Unique Service Organizations: The Role of Physical and Social Elements
Balakrishnan, Bamini K. P. D. (et al.)
Pages 837-848
The Role of Online Reviews in Services Sector and Implications for Services Firms
Sanghavi, Nitin (et al.)
Pages 849-850
Interactive Effects of Service Attributes on Customer Satisfaction
(Eliane), Yan Li (et al.)
Pages 851-857
Participation Behaviour Among International Students: The Role of Satisfaction with Service Augmentation and Brand Choice Attainment
Elsharnouby, Tamer H.
Pages 859-860
Do We Click at the First Sight? Exploring the Customer–Employee Instant Rapport in the First Service Encounter
Lin, Jiun-Sheng Chris (et al.)
Pages 861-864
Satisfying Customers Through Satisfied Employees: Exploring the Emotional Mechanism Linking Employee Satisfaction and Customer Satisfaction
Lin, Jiun-Sheng Chris (et al.)
Pages 865-868
Projecting the Outcomes of Consumer–Brand Value Congruence: The Mediating Role of Relationship Quality
Elsharnouby, Tamer H. (et al.)
Pages 869-870
“I’m Not Old Enough!” Why Older Single Women Are Not Engaging in Retirement Planning Services
Kopanidis, Foula (et al.)
Pages 871-875
Does Incivility Cost? Examining the Effects of Incivility in Service Settings
Okan, Mehmet (et al.)
Pages 877-878
Knocking Opportunities: The Impact of Damage Values on Opportunistic Customer Claiming Behavior After Service Failure
Köcher, Sören (et al.)
Pages 879-880
Nostalgic Consumption: Does It Also Work for Services?
Seger-Guttmann, Tali (et al.)
Pages 881-886
Does CSR Mean Performance for Consumers? An Implicit Study in the Field of Banking
Lécuyer, Charlotte (et al.)
Pages 887-891
Examining Customer Referral Reward Programs: Does Reward Fairness Matter?
Dose, David (et al.)
Pages 893-893
An Empirical Examination of Antecedent and Consequence of Service-Intensive Quality Evaluation Within Bridal Retail Setting
Cook, Sasikarn Chatvijit (et al.)
Pages 895-896
Prosumption and Value-in-Use: The Complementary Role of Transaction Cost in S-D Logic
Cronin, J. Joseph (et al.)
Pages 897-901
Consumer Co-production in Prolonged and Complex Services: The Case of Medication Adherence in Chronically Ill Individuals
Spanjol, Jelena (et al.)
Pages 903-903
Customers’ Attribution of Blame When Other Customers Enhance or Destroy the Service Offering
Tombs, Alastair (et al.)
Pages 905-906
Financial Services for the Poor: The Case for a Catholic Bank
Koku, P. Sergius
Pages 907-911
Political Tourism/Tourist Revisited: Extending the Concept in a Developing Country’s Point of View: A Thought-Provoking Case from Turkey
Anil, Nihat Kamil (et al.)
Pages 915-915
Happiness, Willingness-to-Share and Materialism in the Experiential Purchase
Ling, I-Ling (et al.)
Pages 917-917
Do Customers Prefer Casinos with CSR? An Empirical Study
Liu, Matthew Tingchi (et al.)
Pages 919-924
Innovativeness and Market Orientation as Forerunners of the New Service Added Value and Performance in the Hotel Industry
Pascual-Fernández, Primitiva (et al.)
Pages 925-926
Technology and Cultural Heritage Management: Can Technology Have an Impact on Word-of-Mouth and Territorial Attractiveness?
Pietro, Laura (et al.)
Pages 927-931
A Holistic Approach to the Effects of Fandom: An Application of Self-Expansion Theory
Chiang, Lanlung (et al.)
Pages 933-933
The Role of Wine Tourism in Italian SMEs’ Internationalization: Eight Cases
Francioni, Barbara (et al.)
Pages 935-939
Community Destination Branding: Potential and Paradox
Murdy, Samantha (et al.)
Pages 941-942
Tempest in a Tea-Pot or a Crisis on the Sea: An Analysis of the Effect of Spectacular Cruise Failures
Koku, P. Sergius
Pages 943-947
Exploring Resident Versus Visiting Nationalities’ Perceptions on Airport Service Quality
Pantouvakis, Angelos (et al.)
Pages 949-953
Hedonic Ethics: Understanding Tourists’ Self-Defined Ethical Experiences
Malone, Sheila
Pages 955-961
A Proposed Benchmark Analysis of the Connection Between Wine Production and Destination Perception
Bigi, Alessandro (et al.)
Pages 963-968
Exploring the Importance of Basic Hotel Attributes: A Focus on Senior Wellness Tourists
Vigolo, Vania (et al.)
Pages 969-981
The Moderating Role of Attention on Country-of-Origin (COO) Effects: A Structured Abstract
Frazer, Renaud
Pages 983-987

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#	Accession No.	Call Number	Location	Status
1.	00668/17	Pro 658 Red	Library - 8th Floor	Available