Green marketing : a case study of the sub-industry in Turkey

Author

• Kirgiz, Ayca Can

Additional Author(s)

-

Publisher

New York: Palgrave Macmillan, 2016

Language

English

ISBN

9781137535870

Series

Subject(s)

• GREEN MARKETING
• GREEN MARKETING-TURKEY-(USE STUDIE)

Notes

. Bibliography: p. 142-147. Index: p. 148-153

Abstract

Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc. as a case study which is among the pioneering enterprises in Turket's automative sub-industy and its green marketing strategies.

Physical Dimension

Number of Page(s)

xvii, 153 p.

Dimension

23 cm.

Other Desc.

ill.

Summary / Review / Table of Content

Sustainable Green Marketing
Kirgiz, Ayca Can
Pages 1-22

Green Marketing Mix
Kirgiz, Ayca Can
Pages 23-61

Green Consumers and Marketing
Kirgiz, Ayca Can
Pages 62-90

Automotive Sub-Industry in Turkey
Kirgiz, Ayca Can
Pages 91-107

A Case Study from Turkey: Sa-ba
Kirgiz, Ayca Can
Pages 108-141

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00685/17	658.802 Kir G	Library - 7th Floor	Available