Guide to fashion entrepreneurship : the plan, the product, the process

Author

• Carr, Melissa G.

Additional Author(s)

• Newell, Lisa Hopkins

Publisher

New York: Fairchild Books, 2014

Language

English

ISBN

9781609014933

Series

Subject(s)

• BUSINESS PLANNING
• ENTREPRENEURSHIP
• FASHION MERCHANDISING

Notes

• Glossary: p. 234-237

. . Index: p. 238-242

Abstract

Guide to Fashion Entrepreneurship delves into a comprehensive, step-by-step entrepreneurial action plan that investigates how fashion product concepts are created, branded, sourced, marketed, channeled, and merchandised. Each chapter delivers the essential tools to successfully identify market opportunities, execute product differentiation, and market a new brand or brand extension in a multichannel retail environment to achieve a profitable business.

Fashion students and aspiring fashion professionals will gain critical business and creative knowledge to move a product from concept to consumer--and learn how to launch a brand or fashion business.--Publishers.

Physical Dimension

Number of Page(s)

xiv, 242 p.

Dimension

28 cm.

Other Desc.

ill.

Summary / Review / Table of Content

Preface
Part 1: The Plan
Chapter 1: Entrepreneur Endeavors
Chapter 2: A Moving Target
Chapter 3: Brand Personification
Part 2: The Product
Chapter 4: Inspiration and Ingenuity
Chapter 5: Strategic Sourcing
Chapter 6: Pricing the Product
Chapter 7: Commerce Checklist
Part 3: The Partner
Chapter 8: Direct Sales Distribution
Chapter 9: Indirect Sales Distribution
Chapter 10: The Buyer's Mind
Chapter 11: Web Presence
Part 4. The Process
Chapter 12: Marketing
Chapter 13: Getting Started
Chapter 14: Trade Tools
Chapter 15: The Expansion and the Exit
Bibliography
Index

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	01216/17	381.45687068 Car G	Library - 7th Floor	Available